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Aug 14 2014

Tim Jensen - Targeting Mobile Users Through Google AdWords

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience yo

Marketing , Advertising , mobile , Devices , Business

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Feb 12 2010

Travis King - Successful Strategies For Selling Ad Space On Low-Traffic Websites

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in fr

Marketing , Advertising , adsense , Business

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Nov 29 2012

Marc Thomas - Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to

Marketing , Advertising , Responsive Design , mobile , Product Strategy , Business

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Dec 03 2008

Steven Snell - Online Advertising And Its Impact On Web Design

In recent years, advertising has become a major revenue source for many websites. Not too long ago, online ads were often met with disapproval from visitors, and advertisers were unsure about their

Advertising , adsense , Web Design , Design

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Mar 11 2016

Vitaly Friedman - A Never-Ending Story On Ad-Blockers

Desperate times call for desperate measures. In attempts to fight back against the growing adoption of ad-blockers, many publishers and ad-dependent websites adopt all kinds of techniques from intro

Advertising , ux , Income , Business

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Dec 29 2009

Jad Limcaco - 10 Clever and Effective Series of Advertisements

Companies spend thousands upon thousands of dollars every year in advertisement. Some companies even spend millions of dollars. Print advertisements take up a large portion of those advertising doll

Advertising , Inspiration

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Apr 13 2010

Andrew Maier - The Path To Advertising Nirvana

With advertising, a curious thing happens: most people want its benefits but are rarely willing to put up with its hassles. Those who run websites and applications have enough on their plates withou

Advertising , ux , Usability

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Mar 16 2010

Dan Redding - How to Create a Promotional Snail Mail Campaign

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion

Marketing , Advertising , Business Cards , Design , Business

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Jun 14 2010

Louis Lazaris - Why Web Designers Should Not Use Ad Blockers

I’ll start this article with a positive statement: Most people frequenting the web design community (whether they are casual readers or regular design bloggers doing research) understand that nothin

Community , Advertising , Browsers , Opinion Column

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Apr 02 2010

Shay Howe - Banner Advertising for Beginners: Everything I Wish I Knew When I Started

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers t

Marketing , Advertising , Inspiration , Design , Business

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