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Maggie Macnab - How Geometry Influences Logo Design

Galileo knew it. Every ancient culture that left traces of knowledge in their art knew it. Basic shapes compose the fundamental geometry of the universe. We can take credit for a lot of things, but

Graphic Design , Design , Logo Design

Maggie Macnab - How To Use A Nature Logo Pattern – Effective Logo Design Part 2

There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, sto

Graphic Design , Design , Logo Design

Maggie Macnab - Logo Design Theory, Part 1: Symbols, Metaphors And The Power Of Intuition

No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Man

Graphic Design , Graphics , Design , Logo Design

Maggie Macnab - Design Language: The Mystery Of Organic Ambigram

The ambigram is one of the few modern letterforms that engage both your intellect and intuition simultaneously. It reads as a word while also communicating a deeply familiar pattern. This is somethi

Typography , Design

Maggie Macnab - Symmetry: A Balancing Act In Two (Or More) Parts

Symmetry is the ordering principle in nature that represents the center of balance between two or more opposing sides. As a fundamental design principle, it permeates everything: from man-made archi

Graphic Design , Design Principles , Design