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Steven Bradley - Design Principles: Compositional, Symmetrical And Asymmetrical Balance

A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye s

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - Design Principles: Compositional Flow And Rhythm

When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you wa

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - Design Principles: Dominance, Focal Points And Hierarchy

Fundamental design principles part 5: You can’t emphasize everything. In order for some elements in a design to stand out, other elements must fade into the background. Has a client ever asked you

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - Design Principles: Visual Weight And Direction

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, impart

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - Design Principles: Connecting And Separating Elements Through Contrast And Similarity

Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll wa

Graphic Design , Design Principles , Creativity , Inspiration

Steven Bradley - Design Principles: Space And The Figure-Ground Relationship

If you see graphic design as a process of arranging shapes on a canvas, then you’re only seeing half of what you work with. The negative space of the canvas is just as important as the positive elem

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - Design Principles: Visual Perception And The Principles Of Gestalt

In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marque

Graphic Design , Design Principles , Creativity , Inspiration , Design

Steven Bradley - How To Maintain Hierarchy Through Content Choreography

One of the issues we need to be concerned with in responsive design is how to maintain hierarchy as elements on the screen are resized and reflowed. Trent Walton first called attention to the issue

flexbox , Responsive Design , Content , Design

Steven Bradley - Exploration Of Single-Page Websites

We tend to think of navigating a website as clicking from page-to-page via some kind of global navigation that’s always visible. When it comes to a single page, we often think scrolling is the one a

Navigation , Inspiration , Web Design , Design

Steven Bradley - Designing For A Hierarchy Of Needs

Is this true? Or could a design that’s hard to use still succeed because it makes users more proficient or meets certain creative needs? Do you have to get all of the low-level needs exactly right b

Web Design , Design

Steven Bradley - Form Follows Function?

You’ve likely heard the phrase “form follows function,” but have you really thought about what it means or what it implies about Web design? On the surface, “form follows function” seems to make a l

Graphic Design , Web Design , Design