There are few things in design that are more subjective—or more important—than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to
The trouble with a color’s name is that it never really is perceived as the exact same color to two different individuals — especially if they have a stake in a website’s emotional impact. Name a co
I’ve never been a fan of color theory. I think it’s because I’ve always been a bit hopeless at it. I’d love to be able to sit there, color wheel in hand, and pick out complementary, split-complement
When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slight
Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a c