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Anya Pratskevich - How To Improve Conversions By Localizing An App: A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark

Marketing , mobile , Apps , Case Studies , Conversion

Anya Pratskevich - What A/B Testing Taught Us About App Store Optimization

1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only thr

optimization , mobile , Apps , testing , E-Commerce , Business