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05:58 AM · Nov 17 ,2025

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Dmitry Fadeyev - 12 Tips For Designing an Excellent Checkout Process

Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for yo

ux , Usability , E-Commerce

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Paul Boag - How To Create An Information Architecture That Is Easy To Use

When creating the information architecture of a website, users are often overlooked in favor of internal politics and organizational thinking. On larger websites, each departmental silo wants its ow

ux , E-Commerce , Content Strategy , Business

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Leigh Mason - Taking Credit Card Payments Online: What’s Involved?

If you’re looking to integrate a credit card payment solution onto your website, the following steps are a guide to applying for, enabling and taking payments online. At first glance, the prospect o

Security , Web Design , E-Commerce , Payment , Business

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Shavaughn Haack - A Little Journey Through (Small And Big) E-Commerce Websites

People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Onlin

Showcases , Inspiration , Web Design , E-Commerce , Design

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Dmitry Fadeyev - 7 More Useful Tips To Help Your Site Convert

Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-prin

ux , Usability , E-Commerce , Conversion , Income , Guidelines

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Christian Holst - The State Of E-Commerce Checkout Design 2012

A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerc

User Research , ux , Studies , E-Commerce

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Frank Puscher - Optimizing Conversion Rates: Less Effort, More Customers

Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart

ux , Usability , E-Commerce , Conversion

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Zara Cooper - How To Build An E-Commerce Site With Angular 11, Commerce Layer And Paypal

Nowadays it’s essential to have an online presence when running a business. A lot more shopping is done online than in previous years. Having an e-commerce store allows shop owners to open up other

angular , Headless , API , Apps , E-Commerce

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Vitaly Friedman - Free E-Commerce WordPress Theme: Balita

In this post we release yet another freebie: the Balita WordPress theme, a theme dedicated to shops that sell products for children. The theme was designed by Tokokoo and released exclusively for Sm

wordpress , Freebies , Themes , E-Commerce

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Julia May - 35 Beautiful E-Commerce Websites

Despite any financial recession and economic stress, online purchasing continues to grow. Expansion of the market and evolving technology that simplifies our daily lives help to set the pace of e-co

Showcases , Inspiration , E-Commerce

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Vitaly Friedman - 33 Tempting E-Commerce Icons [Freebie]

Today we are happy to feature a set of 33 flat e-commerce icons that were exclusively designed and created for Smashing Magazine by the team at Responsive. The icons are ideally suited to e-commerce

Icons , Freebies , E-Commerce

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Sarah Bauer - A User-Centric Guideline To Product Pages

Product pages for e-commerce websites are often rife with ambitions: recreate the brick-and-mortar shopping experience, provide users with every last drop of product information, build a brand perso

ux , Content , E-Commerce , Communication

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Andy Carter - Testing Credit-Card Numbers In E-Commerce Checkouts (Cheat Sheet)

As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with i

ux , Usability , E-Commerce

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Kyle Peatt - An Exploration Of Carousel Usage On Mobile E-Commerce Websites

Does this title make you skeptical? I would have been too before I saw the research that led to this article. Ask anyone and they’ll tell you that carousels are an anti-pattern. Don’t use them. But

mobile , ux , Usability , E-Commerce

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Derek Nelson - How To Design A Better Mobile Checkout Process

It’s not just apps. By a landslide, users prefer mobile websites to apps for shopping. For every shopping activity, including researching products and prices, reviewing products, participating in pr

Forms , mobile , ux , E-Commerce , Design

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Jonne Kats - Rebuilding A Large E-Commerce Website With Next.js (Case Study)

At our company, Unplatform, we have been building e-commerce sites for decades now. Over those years, we have seen the technology stack evolve from server-rendered pages with some minor JavaScript a

Headless , next.js , E-Commerce , Case Studies

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Vitaly Friedman - 83 Flat Line UX And E-Commerce Icons For Free

How often do you have to explain the purpose of a study, objectives, goals or measurements within your company? Maybe you need to prepare a presentation or a brief overview of what next steps should

Freebies , templates , E-Commerce

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Arijit Mondal - Solving CLS Issues In A Next.js-Powered E-Commerce Website (Case Study)

Fairprice is one of the largest online grocery stores in Singapore. We are continuously looking out for areas of opportunities to improve the user’s online shopping experience. Performance is one of

performance , next.js , E-Commerce , Case Studies

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Frank Puscher - Use Conversions To Generate More Conversions

If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information colle

ux , Usability , Personalization , E-Commerce , Conversion

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ZURB - How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Le

Marketing , Content , E-Commerce , Business

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Frank Puscher - Optimizing Conversion Rates: It’s All About Usability

In this article you’ll learn what to consider when preparing a perfect landing page for your product, how to focus user’s attention on the most important parts of your sites and also how you can use

optimization , ux , Usability , E-Commerce , Conversion

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Craig Anderson - E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when uniqu

Content , Web Design , E-Commerce , Content Strategy , Copywriting , Design , Business

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Rachel Andrew - Getting Started With E-Commerce: Your Options When Selling Online

The world of online sales, whether of products or services, can be daunting at first; the options seem confusing and the information conflicted. Yet as the designer or developer of an online store,

Security , ux , Usability , E-Commerce

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Joshua Johnson - Design A Print-Ready Promotional Ad Using Photoshop and Illustrator

Today, we’ll look at what it’s like to develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop and Illustrator. For anyone in the

Photoshop , Tutorials , CMYK , Graphics , E-Commerce

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