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01:29 AM · Nov 17 ,2025
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kate-kalcevich 頭像

Kate Kalcevich - How To Hire For Digital Accessibility Roles

I’m currently the Head of Services at Fable, a company that connects organizations to people with disabilities to make user research, design, and development more inclusive. Because of the nature of

User Research , Teams , Accessibility , Business

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vitaly-friedman 頭像

Vitaly Friedman - Web Form Design Patterns: Sign-Up Forms

If you want to maximize the revenue of your service you need to maximize completion rates of your web forms. Unless you have some revolutionary ideas to impress your visitors at first glance, it is

User Research , Forms , ux , Studies , Usability

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Ollie Campbell - Designing For The Elderly: Ways Older People Use Digital Technology Differently

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider

User Research , ux , User Interaction

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Kevin Holesh - A Roadmap To Becoming An A/B Testing Expert

A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of lea

User Research , ux , testing , Design

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Kyle Larson - Creating A Website Data Report: Three Degrees Of Separation

Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered

Customer Experience , User Research , ux , Analysis

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victoryocco 頭像

Victor Yocco - Social Identity Theory – How To Incorporate Social Influence Into Design

No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by

User Research , ux , Psychology

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David Sherwin - A 5-Step Process For Conducting User Research

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome bro

User Research , Tools , ux , Guidelines

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Talke Hoppmann-Walton - Building A User Segmentation Matrix To Foster Cross-Org Alignment

Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the problem and what needs to be done. Then, th

User Research , Teams , Business

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Devin Harold - How To Build An Ethical User Research Practice At Any Organization

Ethics are an important part of human-computer interaction because they keep people at the heart of the design process. Unethical practices at companies lead to the creation of technology that we al

Ethics , workflow , User Research

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Christian Holst - The State Of E-Commerce Checkout Design 2012

A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerc

User Research , ux , Studies , E-Commerce

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Paul Scanlon - How To Create A Weekly Google Analytics Report That Posts To Slack

Google Analytics is great, but not everyone in your organization will be granted access. In many places I’ve worked, it was on a kind of “need to know” basis. In this article, I’m gonna flip that o

workflow , User Research , Analytics

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Tomer Sharon - The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool

Liverpool FC fans sing “You’ll Never Walk Alone” to their players during matches. UX research is best done when a team is involved. When you run UX research on your own without active observers, you

Techniques , User Research , ux

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Eduard Kuric - Human-Centered Design Through AI-Assisted Usability Testing: Reality Or Fiction?

Unmoderated usability testing has been steadily growing more popular with the assistance of online UX research tools. Allowing participants to complete usability testing without a moderator, at thei

User Research , testing , AI , Usability , Case Studies

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Leonard Souza - How To Transform The Minds Of Clients

Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions

Graphic Design , User Research , Clients , ux

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victoryocco 頭像

Victor Yocco - Unmasking The Magic: The Wizard Of Oz Method For UX Research

New technologies and innovative concepts frequently enter the product development lifecycle, promising to revolutionize user experiences. However, even the most ingenious ideas risk failure without

User Research , ux , Design

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Lara Swanson - Improve The User Experience By Tracking Errors

It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typi

UX Design , User Research , Forms , ux , Design

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Carolyn Chandler - Facing Your Fears: Approaching People For Research

When working on a project, have you ever felt that you and the rest of the team were making a lot of decisions based on assumptions? Having to make choices with limited information is not unusual —

User Research , ux , Communication

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Becky White - Designing For Kids Is Not Child’s Play

Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubi

User Research , Usability , Kids , Design

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Victor Yocco - The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local gro

User Research , ux , Communication

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Eduard Kuric - Five-Second Testing: Taking A Closer Look At First Impressions (Case Study)

In today’s world of shortening attention spans and omnipresent hustle, wasting even a second could mean losing the chance to earn more time from a person you want to impress. If your interests lie i

User Research , testing , Usability , Case Studies

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John Scott Bowie - Accelerating UX Maturity With A Breakthrough Project

You can incrementally advance corporate UX maturity by conducting user research, designing new features, and repairing existing ones while emphasizing how your work improves the user experience. Exp

workflow , User Research , ux , Design

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Jen Maroney - Designing Healthcare Apps With Delight

Apps and devices designed to improve people’s health are becoming more pervasive. I serve as VP, Director of User Experience, in the New York office of a global agency with both healthcare and consu

User Research , mobile , ux , Apps

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Paul Boag - Turning User Research Into Real Organizational Change

This article has been kindly supported by our dear friends at Lyssna who help teams listen to and understand their audience. Thank you! We’ve all been there: you pour your heart and soul in

User Research , ux , Design

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Victor Yocco - Connecting With Users: Applying Principles Of Communication To UX Research

Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital p

User Research , ux , Communication

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