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Talke Hoppmann-Walton - Building A User Segmentation Matrix To Foster Cross-Org Alignment

Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the problem and what needs to be done. Then, th

User Research , Teams , Business

Talke Hoppmann-Walton - “Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio

When building digital products, thinking in terms of single features and urgent client needs can lead to a large portfolio of products with high maintenance costs. At first, this approach makes sens

workflow , Guides , Business