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12:32 PM · Nov 17 ,2025
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paul-boag 頭像

Paul Boag - How To Create An Information Architecture That Is Easy To Use

When creating the information architecture of a website, users are often overlooked in favor of internal politics and organizational thinking. On larger websites, each departmental silo wants its ow

ux , E-Commerce , Content Strategy , Business

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Pierre Croft - Card Sorting Beginner’s Guide: Improving Your Information Architecture

In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples. I

ux , User Interaction , Content Strategy

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Ros Hodgekiss - Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. A

Marketing , Newsletters , mobile , Apps , Emails , Content Strategy , Business

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Kerry Crawford - Help Your Content Go Anywhere With A Mobile Content Strategy

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world,

mobile , ux , Content Strategy

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Vitaly Friedman - Design Mock-Ups Need Dynamic Content: Tools And Plugins

Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both i

Tools , Resources , Content Strategy , Design

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Craig Anderson - The Art Of Content Marketing

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a

Marketing , Content , Content Strategy , Business

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Rade Brujić - Getting Practical With Microcopy

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, howev

workflow , Resources , Content Strategy , Copywriting

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Peep Laja - Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regula

workflow , Content , Communication , Content Strategy , Copywriting , Business

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Rachel McCollin - Making Embedded Content Work In A Responsive iFrame

A few HTML elements don’t play nice with responsive layouts. One of these is the good ol’ iframe, which you may need to use when embedding content from external sources such as YouTube. In this art

Responsive Design , mobile , Content Strategy

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Cameron Chapman - Useful Web Design E-Mail Newsletters

BlueVertigo Newsletter BlueVertigo regularly updates its list of resources related to design and web-development and informs its subscribers about recent updats and new resources. Always a very goo

Newsletters , Inspiration , Content Strategy , Design

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Fabio Carneiro - How To Raise Your Email Above Inbox Noise

If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helpi

Marketing , Content , Emails , Content Strategy , Business

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Allie Gray Freeland - Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience

Content , Web Design , Content Strategy , Copywriting , Design , Business

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Brad Shorr - 5 Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiv

Content , Web Design , Content Strategy , Copywriting , Design , Business

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Mathew Patterson - Design And Build HTML Newsletter Without Losing Your Mind

“We really love this new website you’ve built! Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mail

Newsletters , Guides , Content Strategy

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Frederick O’Brien - Web Design Done Well: Perfectly Pointless

Amid the KPIs and e-commerce and seemingly endless analytics, there are still plenty of sites embracing frivolity. Doesn’t it take the edge off to just have a little fun? The web can feel like a ve

Inspiration , User Experience , Content Strategy , Design

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Paul Boag - Overcoming The Challenges Of Content Creation For Informational Websites

Web apps and e-commerce sites may get all the love these days, but the majority of the web is still informational, and most websites are still content-led. Whether it’s a marketing website trying to

workflow , Content , Web Design , Content Strategy

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Jon Bernbach - Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatig

ux , User Interaction , Content Strategy

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James Deer - How To Run A Content-Planning Workshop

Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively.

workflow , Clients , Content , Content Strategy

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David Marland - Responsive Design Begins With The URL

The BBC’s Programmes website is huge, and is intended to be a rolling archive of everything that the BBC broadcasts on television and radio. Originally released in 2007, it now has pages for over 1.

Responsive Design , Information Architecture , Content Strategy , Design

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Freya Giles - 50 Resources And Tools To Turbocharge Your Copywriting Skills

I believe that copywriting is the most valuable skill you’ll ever learn. Great copy engages your readers, builds connections, turns readers into consumers and consumers into brand evangelists. Of co

Tools , Communication , Content Strategy , Copywriting

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Kat Neville - The Art And Science Of The Email Signature

Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more

Inspiration , Emails , Web Design , Content Strategy , Design

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Ros Hodgekiss - How To Optimize Email Newsletters With CSS

HTML email has a reputation for being a particularly tough design medium. So tough, in fact, that many designers regard coding and testing even the simplest email design to be almost as bad as fixin

Newsletters , Responsive Design , mobile , Emails , Css , Content Strategy

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Paul Jarvis - How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online email course, and all

Newsletters , Emails , Content Strategy , Income , Business

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Sabina Idler - Not Just Pretty: Building Emotion Into Your Websites

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use

ux , Emotional Design , Content Strategy , Design

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