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11:48 PM · Nov 17 ,2025
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Sam Wright - Designing The Words: Why Copy Is A Design Issue

The relationship between copy and design has been covered many times on Smashing Magazine. Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great cop

Content , Copywriting , Design

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Colleen Jones - Make Your Content Make A Difference

Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you

Editorial , Content , Copywriting , Design

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Bill Beard - 5 Ways To Prevent Bad Microcopy

You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Spe

Interaction Design , ux , Copywriting

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Marli Mesibov - How Copywriting Can Benefit From User Research

I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers

User Research , ux , Copywriting

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Vitaly Friedman - 50 Free Resources That Will Improve Your Writing Skills

Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they re

Resources , Copywriting , Skills , Blogging

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Craig Anderson - E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when uniqu

Content , Web Design , E-Commerce , Content Strategy , Copywriting , Design , Business

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Allie Gray Freeland - Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience

Content , Web Design , Content Strategy , Copywriting , Design , Business

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Danny Iny - Introducing The Fabulous 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and

UX Design , Communication , Copywriting

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Rade Brujić - Getting Practical With Microcopy

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, howev

workflow , Resources , Content Strategy , Copywriting

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Peep Laja - Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regula

workflow , Content , Communication , Content Strategy , Copywriting , Business

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Brad Shorr - 5 Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiv

Content , Web Design , Content Strategy , Copywriting , Design , Business

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Felicity Evans - When A Thousand Words Is Worth A Picture

Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste

Content , Web Design , Copywriting , Opinion Column , Design

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Freya Giles - 50 Resources And Tools To Turbocharge Your Copywriting Skills

I believe that copywriting is the most valuable skill you’ll ever learn. Great copy engages your readers, builds connections, turns readers into consumers and consumers into brand evangelists. Of co

Tools , Communication , Content Strategy , Copywriting

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