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Christopher Butler - Content: A Blessing, A Bubble, A Burden

Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time

Content , Web Design , Content Strategy

Christopher Butler - Stop Shouting. Start Teaching.

Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that th

Marketing , workflow , E-Commerce , Discussions , Opinion Column

Christopher Butler - Holistic Web Browsing: Trends Of The Future

The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to b

Trends , future , Inspiration , Web Design , Personalization