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Frank Puscher - Use Conversions To Generate More Conversions

If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information colle

ux , Usability , Personalization , E-Commerce , Conversion

Frank Puscher - Optimizing Conversion Rates: It’s All About Usability

In this article you’ll learn what to consider when preparing a perfect landing page for your product, how to focus user’s attention on the most important parts of your sites and also how you can use

optimization , ux , Usability , E-Commerce , Conversion

Frank Puscher - Optimizing Conversion Rates: Less Effort, More Customers

Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart

ux , Usability , E-Commerce , Conversion