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Nathan Ford - How To Apply Macrotypography For A More Readable Web Page

Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows

Graphic Design , Typography , Web Design , Readability

Nathan Ford - Craft An Irresistible Price By Focusing On Your Users

This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaini

Marketing , Pricing , Income , Business