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Robert Hoekman Jr - How To Take Charge Of A UX Kickoff Meeting

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrate

Teams , ux , Communication , Product Strategy , Business

Robert Hoekman Jr - Hey Designers: Stop Being An Afterthought

There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concep

workflow , Teams , Process , Communication , Business

Robert Hoekman Jr - How To Become A UX Leader

Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is you

Teams , ux , Communication , Business

Robert Hoekman Jr - 13 Tenets Of User Experience

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of

Navigation , ux , Guidelines

Robert Hoekman Jr - The Myth Of The Sophisticated User

When this acquaintance of mine arrived at the subject of a particularly hairy task flow, he said, “Well, these aren’t going to be very savvy users, so we should probably put some instructions there.

ux

Robert Hoekman Jr - A UX Strategist’s Work

Right there in the center of my boilerplate for user experience strategy and design proposals is a section that I glare at with more resentment each time I complete it. It’s called “Deliverables,” a

Productivity , ux , Process , Design