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Vitaly Friedman - T-Shaped vs. V-Shaped Designers

Many job openings in UX assume very specific roles with very specific skills. Product designers should be skilled in Figma. Researchers should know how to conduct surveys. UX writers must be able to

ux , Career , User Experience , Design

Vitaly Friedman - How To Make A Strong Case For Accessibility

Getting support for accessibility efforts isn’t easy. There are many accessibility myths, wrong assumptions, and expectations that make accessibility look like a complex, expensive, and time-consumi

Accessibility , User Experience , Design

Vitaly Friedman - Useful Customer Journey Maps (+ Figma & Miro Templates)

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key

ux , User Experience , Design

Vitaly Friedman - How To Defend Your Design Process

Maybe you’ve been there before: You’re in the middle of the design process, and stakeholders expect you to deliver faster. How do you best manage a situation like this? How do you communicate the de

workflow , Communication , Design

Vitaly Friedman - It’s Here! How To Measure UX & Design Impact, With Vitaly Friedman

Finally! After so many years, we’re very happy to launch “How To Measure UX and Design Impact”, our new practical guide for designers and managers on how to set up and track design success in your c

ux , Design

Vitaly Friedman - Designing For Gen Z: Expectations And UX Guidelines

Every generation is different in very unique ways, with different habits, views, standards, and expectations. So when designing for Gen Z, what do we need to keep in mind? Let’s take a closer look a

ux , Design

Vitaly Friedman - How To Test And Measure Content In UX

Content testing is a simple way to test the clarity and understanding of the content on a page — be it a paragraph of text, a user flow, a dashboard, or anything in between. Our goal is to understan

ux , Design

Vitaly Friedman - How To Build Confidence In Your UX Work

When I start any UX project, typically, there is very little confidence in the successful outcome of my UX initiatives. In fact, there is quite a lot of reluctance and hesitation, especially from te

ux , Design

Vitaly Friedman - How To Argue Against AI-First Research

With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “custo

ux , Design

Vitaly Friedman - UX And Design Files Organization Template

Are you also getting lost in all the files, deliverables, shared docs, PDFs, and reports related to your UX work? What about decisions scattered everywhere between email, Slack conversations, Dropbo

ux , Design

Vitaly Friedman - How To Launch Big Complex Projects

Think about your past projects. Did they finish on time and on budget? Did they end up getting delivered without cutting corners? Did they get disrupted along the way with a changed scope, conflicte

workflow , ux , Design

Vitaly Friedman - Design System In 90 Days

So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the

Tools , ux , Design Systems

Vitaly Friedman - Data Vs. Findings Vs. Insights In UX

In many companies, data, findings, and insights are all used interchangeably. Slack conversations circle around convincing data points, statistically significant findings, reliable insights, and eme

ux , Web Design , Design

Vitaly Friedman - Designing For Neurodiversity

This article has been kindly supported by our dear friends at TetraLogical, who not only make websites, apps, and other technologies usable for people with disabilities, but also help provide tea

Accessibility , ux , Design

Vitaly Friedman - Meet Accessible UX Research, A Brand-New Smashing Book

UX research can take so much of the guesswork out of the design process! But it’s easy to forget just how different people are and how their needs and preferences can vary. We can’t predict the need

Accessibility , ux , Smashing Books

Vitaly Friedman - Design Guidelines For Better Notifications UX

In many products, setting notification channels on mute is a default, rather than an exception. The reason for that is their high frequency, which creates disruptions and eventually notification fat

Guides , Design Patterns , ux

Vitaly Friedman - Design Patterns For AI Interfaces

So you need to design a new AI feature for your product. How would you start? How do you design flows and interactions? And how do you ensure that that new feature doesn’t get abandoned by users aft

User Interface , Design Patterns , AI

Vitaly Friedman - Designing Better UX For Left-Handed People

Many products —digital and physical — are focused on “average” users —a statistical representation of the user base, which often overlooks or dismisses anything that deviates from that average, or h

Design Patterns , ux , Design

Vitaly Friedman - UX Job Interview Helpers

When talking about job interviews for a UX position, we often discuss how to leave an incredible impression and how to negotiate the right salary. But it’s only one part of the story. The other part

ux , Career , Communication , Skills

Vitaly Friedman - How To Make Your UX Research Hard To Ignore

In the early days of my career, I believed that nothing wins an argument more effectively than strong and unbiased research. Surely facts speak for themselves, I thought. If I just get enough data,

User Research , ux , Design

Vitaly Friedman - Six Key Components of UX Strategy

For years, “UX strategy” felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a “grand vision”, with a few business decisions attached to it. And look

workflow , ux , Business

Vitaly Friedman - Six Key Components of UX Strategy

For years, “UX strategy” felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a “grand vision”, with a few business decisions attached to it. And look

workflow , ux , Business

Vitaly Friedman - Colorful Inspiration For Gray Days: Illustration And Photography At Their Best

If it’s still snowy where you live, then you’re probably tired of the cold weather by now. Winter may be in full swing but that shouldn’t stop us from hunting for inspiration. While the gray days al

Inspiration , Illustrations , Design

Vitaly Friedman - SmashingConf New York 2017: Don’t Let Bad Front-End/UX Be Your Kryptonite!

While designing for the web today, there are so many unknowns that getting things right appears to be a task that requires quite… special abilities. Don’t you feel like Wonderwoman or Superman when

SmashingConf , Smashing Events , Events