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Chiara Aliotta - Five Steps To Design Your Product With Powerful Storytelling

I can’t imagine the digital world without the magic of storytelling. While I consider storytelling as an art, it is also a discipline that has its roots in Ancient Greece and Aristotle’s writing: Po

Storytelling , ux , Case Studies , Product Strategy

Chiara Aliotta - Crafting Experiences: Uniting Rikyu’s Wisdom With Brand Experience Principles

In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note. Brand experience refers to all customer interactions

Branding , User Experience , Product Strategy , Business