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Mar 19 2013

John Casey - The Art Of Storytelling Around An App

Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. As all app developers know, the production process follows a for

Interaction Design , Storytelling , Apps , Communication

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Jan 29 2010

Francisco Inchauste - UX Storytelling For A Better User Experience (Part One)

Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose rem

Storytelling , ux , Emotional Design

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Nov 17 2025

Chiara Aliotta - Five Steps To Design Your Product With Powerful Storytelling

I can’t imagine the digital world without the magic of storytelling. While I consider storytelling as an art, it is also a discipline that has its roots in Ancient Greece and Aristotle’s writing: Po

Storytelling , ux , Case Studies , Product Strategy

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Feb 24 2016

Lyndon Cerejo - Noah’s Transition To Mobile Usability Testing

Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to custo

mobile , Storytelling , testing , Usability

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Nov 17 2025

Marli Mesibov - How To Use Storytelling In UX

As human beings, we love stories. And stories come in all shapes and sizes. Children love fairy tales; teenagers ask “and then what happened?” when their friends recount gossip; history buffs explor

Storytelling , ux , Emotional Design , Product Strategy

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Jul 12 2011

Richard Shepherd - Behind The Scenes Of Nike Better World: Storytelling Experience

Nike wasn’t the first website to use parallax scrolling and certainly isn’t the last. Above and beyond the technical wizardry of parallax websites, the common thread that each seems to embody is the

Storytelling , ux , html5

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May 13 2013

Senongo Akpem - Converting Our Stories Into Multi-Screen Experiences

Storytelling takes many forms. In the past, stories were told orally, with people telling and retelling myths, fables and even histories. As writing technology became more prevalent, we began to rec

Interaction Design , Storytelling , ux , Interfaces

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May 19 2011

Shell Greenier - Optimizing Emotional Engagement In Web Design Through Metrics

Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make ou

Storytelling , ux , Emotional Design , Psychology

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Oct 28 2013

Jose Martinez Salmeron - Recent Trends In Storytelling And New Business Models For Publishers

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This

Storytelling , Income , Business

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Feb 11 2010

Francisco Inchauste - Better User Experience With Storytelling (Part 2)

In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions. We saw how these patterns continu

Storytelling , ux , Usability , Emotional Design

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