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Jose Martinez Salmeron - Recent Trends In Storytelling And New Business Models For Publishers

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This

Storytelling , Income , Business

Jose Martinez Salmeron - If You Love Your Brand, Set It Free

The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. I

Branding , Inspiration , Business