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Paras Chopra - Multivariate Testing 101: A Scientific Method Of Optimizing Design

In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go

testing , Usability , Design

Paras Chopra - Multivariate Testing In Action: Five Simple Steps To Increase Conversion Rates

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab

performance , testing , E-Commerce , Conversion , Design

Paras Chopra - In Defense Of A/B Testing

Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is fl

testing , Design

Paras Chopra - The Ultimate Guide To A/B Testing

People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need f

workflow , testing , Design