Mar 16 2012

Craig Anderson - The Art Of Content Marketing

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a

Marketing , Content , Content Strategy , Business

Dec 20 2010

Craig Anderson - E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when uniqu

Content , Web Design , E-Commerce , Content Strategy , Copywriting , Design , Business