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Laura Klein - Improving Customer Service with UX - Idiots, Drama Queens and Scammers

For example, your customer service department can have a huge impact on your website’s overall user experience. Similarly, the design of your user experience could have an awfully big effect on your

Customer Experience , ux , Business

Laura Klein - How A/B Testing And Analytics Can Make You A Better Designer

Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns. Many designers tell me they feel th

User Research , ux , Design

Laura Klein - Breaking The Rules: A UX Case Study

I read a lot of design articles about best practices for improving the flow of sign-up forms. Most of these articles offer great advice, such as minimizing the number of steps, asking for as little

ux , Usability , Case Studies