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Victor Yocco - The Value Of Concept Testing As Part Of Product Design

UX design teams are passionate about our approach to solving problems and providing users with experiences that lead to their desired outcomes. Without some type of user input guiding our process, w

Product Design , testing , User Experience

Victor Yocco - Connecting With Users: Applying Principles Of Communication To UX Research

Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital p

User Research , ux , Communication

Victor Yocco - Presenting UX Research And Design To Stakeholders: The Power Of Persuasion

For UX researchers and designers, our journey doesn’t end with meticulously gathered data or well-crafted design concepts saved on our laptops or in the cloud. Our true impact lies in effectively co

ux , UX Research , Communication

Victor Yocco - Embracing Introversion In UX

I place myself firmly in the category of being an introvert when it comes to my role as a UX researcher. I love the process of planning and executing research. I have never felt a need to be the lou

workflow , ux , Design

Victor Yocco - Unmasking The Magic: The Wizard Of Oz Method For UX Research

New technologies and innovative concepts frequently enter the product development lifecycle, promising to revolutionize user experiences. However, even the most ingenious ideas risk failure without

User Research , ux , Design

Victor Yocco - The Psychology Of Trust In AI: A Guide To Measuring And Designing For User Confidence

Misuse and misplaced trust of AI is becoming an unfortunate common event. For example, lawyers trying to leverage the power of generative AI for research submit court filings citing multiple compell

Guides , ux , AI , Design

Victor Yocco - Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

Introduction Researchers must justify the sample size of their studies. Clients, colleagues and investors want to know they can trust a study’s recommendations. They base a lot of trust on sample p

User Research , ux , Analysis , Usability , Case Studies

Victor Yocco - The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local gro

User Research , ux , Communication

Victor Yocco - Think Fast! Using Heuristics To Increase Use Of Your Product

People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of t

ux , Psychology , Product Strategy , Business

Victor Yocco - 5 Characteristics Of An Innovation

The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (

Marketing , ux , Product Strategy , Innovation , Business

Victor Yocco - How To Have Users Spread Your Innovation Like Wildfire

As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something m

Marketing , ux , Product Strategy , Innovation , Business

Victor Yocco - Effective Message Framing To Motivate Users

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using

ux , User Interaction , Content Strategy

Victor Yocco - Social Identity Theory – How To Incorporate Social Influence Into Design

No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by

User Research , ux , Psychology