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Marli Mesibov - How To Use Storytelling In UX

As human beings, we love stories. And stories come in all shapes and sizes. Children love fairy tales; teenagers ask “and then what happened?” when their friends recount gossip; history buffs explor

Storytelling , ux , Emotional Design , Product Strategy

Marli Mesibov - How Copywriting Can Benefit From User Research

I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers

User Research , ux , Copywriting

Marli Mesibov - How To Enhance Your Creativity - Taming The Wild Mind

Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the rig

Graphic Design , workflow , Creativity