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03:25 AM · Nov 17 ,2025
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vitaly-friedman 頭像

Vitaly Friedman - Should Links Open In New Windows?

Visitors to the sites with heavy linking are more willing to have links opened in new windows then open dozens of links in new windows manually. Visitors of less-heavy-linkage-sites are more likely

ux , Tabs , Usability , Javascript

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vitaly-friedman 頭像

Vitaly Friedman - Designing Effective Pricing Plans UX

Imagine that you need to design a pricing page. The page is intended for a product that has four different pricing plans. All plans are designed for different audiences, vary in features, include so

Design Patterns , Accessibility , ux , Usability

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Kevin Holesh - Increasing Online Sales: Simple Usability Problems To Avoid

1. Hidden Search Box A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they’re looking for, buy it and get out. These people a

Security , ux , Usability , Conversion

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christian-holst 頭像

Christian Holst - An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-

Navigation , ux , Usability , E-Commerce , Design

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Eduard Kuric - How To Harness Mouse Interaction Data For Practical Machine Learning Solutions

Mouse data is a subcategory of interaction data, a broad family of data about users generated as the immediate result of human interaction with computers. Its siblings from the same data family incl

User Interaction , Usability , Design

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Nick Babich - How To Design Better Buttons

Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today’s article, we’ll be covering

Navigation , ux , Apps , Sponsored Content , Usability , Design

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Jason Gross - Redefining Hick’s Law

Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assum

Graphic Design , ux , Usability

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Scott Himmer - Changing A Tire On A Moving Car (Or How To Improve Product Roadmaps)

Companies can often carry their products into the future with a “feed the machine” mentality. To meet customer demands they continually pack more features into a product only to find that it’s makin

workflow , Usability , User Experience , Product Strategy , Business

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christian-holst 頭像

Christian Holst - Fundamental Guidelines Of E-Commerce Checkout Design

Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy

Security , ux , Usability , E-Commerce

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Christian Holst - The Current State Of E-Commerce Filtering

When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a c

Navigation , ux , Usability , E-Commerce

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Rung András - How To Engage Customers In Your E-Commerce Website

One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the p

ux , Usability , E-Commerce , Conversion

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Luke Wroblewski - New Approaches To Designing Log-In Forms

For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong:

Forms , ux , Usability , ui

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Damian Rees - Improving Your Website Usability Tests

In one of the first usability tests I ever did, I met a lovely old lady who could not use a mouse. She kept lifting it in the air and pointing at the screen, speaking words of encouragement to the c

User Research , ux , Usability

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Marko Dugonjić - Pragmatic UX Techniques For Smarter Websites

What is “User Experience Design” exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience

Interaction Design , User Research , ux , Usability , Product Strategy

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Louis Lazaris - A Design Is Only As Deep As It Is Usable

There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish. “It’s what’s inside that counts” and “Beauty is only skin deep” are a f

ux , Usability , Design

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Paras Chopra - Multivariate Testing 101: A Scientific Method Of Optimizing Design

In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go

testing , Usability , Design

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Catherine Houle & Ilknur Eren - How Our Organization Improved Web Accessibility (Case Study)

The Understood front-end team has a special focus on removing barriers for people who learn and think differently. Our core users have ADHD, dyslexia, and other common challenges. But we are committ

Accessibility , Usability , Case Studies

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Catalina Naranjo-Bock - How To Design Global Applications For Children

The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory. But what happens wh

Graphic Design , User Research , Usability

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vitaly-friedman 頭像

Vitaly Friedman - Designing A Better Back Button UX

There aren’t many things in usability testing that keep showing up over and over again. One of them is the anxiety people experience when they have to go back to the previous page. Users generally d

Design Patterns , ux , Usability

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Alon Even - Refining Your Mobile Onboarding Experience Using Visual Analytics

In the wonderful world of millions of mobile apps, many users suffer from ADD (app deluge disorder), and no aphorism looms larger for developers than “You only get one chance to make a first impress

Analytics , mobile , ux , Apps , Usability

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John Stevens - Boosting Your Rates With Psychologically Validated Principles

It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While thes

Usability , E-Commerce , Psychology , Conversion , Income , Business

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Mariana Macedo - Eye-Tracking In Mobile UX Research

The eye-tracking methodology can be extremely valuable for usability tests since it records the journey without interfering with the users’ natural behavior. Imagine, for example, that you test a pr

User Research , mobile , testing , Usability , User Experience

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christian-holst 頭像

Christian Holst - Exploring 10 Fundamental Aspects Of M-Commerce Usability

Everyone is talking about mobile. Some e-commerce websites are venturing into it. Mobile commerce (also known as “m-commerce”) has immense potential, exhibiting a 86% growth rate and hitting $25 bil

User Research , ux , Usability

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Eric Bailey - Getting To The Bottom Of Minimum WCAG-Conformant Interactive Element Size

There are many rumors and misconceptions about conforming to WCAG criteria for the minimum sizing of interactive elements. I’d like to use this post to demystify what is needed for baseline complian

Accessibility , Usability , User Experience , Design

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