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Paul Boag - A Guide To Attracting Clients To Your Agency

Without a doubt, word-of-mouth recommendation is an incredibly desirable way to win work. It requires zero marketing efforts and typically converts at a higher rate as your agency has been recommend

Guides , Clients , Business

Paul Boag - How To Price Projects And Manage Scope Creep

I am sure you have read unrealistic articles that suggest there is some scientific approach to pricing that will magically allow you to create an accurate quote. You may also have been led to believ

workflow , Communication , Business

Paul Boag - How To Create An Information Architecture That Is Easy To Use

When creating the information architecture of a website, users are often overlooked in favor of internal politics and organizational thinking. On larger websites, each departmental silo wants its ow

ux , E-Commerce , Content Strategy , Business

Paul Boag - How To Get Work Done: Wrangling Stakeholders And Overcoming Obstacles

A long time ago, in a galaxy far, far away, I could build a website from beginning to end by myself with nobody interfering. I would create the content, design the look and feel, and write the code.

workflow , Communication , Business

Paul Boag - When And How To Use Freelancers In Your Organization

This article has been kindly supported by our dear friends at Upwork who create economic opportunities so people have better lives. Thank you! Using freelancers has always been a somewhat d

workflow , Teams , Communication , Business

Paul Boag - How B2B Sales Help Us Understand Our Role As UX Designers Better

This article has been kindly supported by our dear friends at Gong who are passionate about unlocking reality to help people and companies reach their full potential. Thank you! Perhaps thi

UX Design , Wokflow , Business

Paul Boag - A Pragmatist’s Guide To Lean User Research

We don’t live in an ideal world. Most of us have too much work, too little time, and too small a budget. When it comes to digital projects, it seems like our clients or bosses always prioritize spee

Guides , User Research , User Experience

Paul Boag - Overcoming The Challenges Of Content Creation For Informational Websites

Web apps and e-commerce sites may get all the love these days, but the majority of the web is still informational, and most websites are still content-led. Whether it’s a marketing website trying to

workflow , Content , Web Design , Content Strategy

Paul Boag - Design Under Constraints: Challenges, Opportunities, And Practical Strategies

“If you don’t want to work within constraints, become an artist.” That is what one of my design lecturers told me when I was at university back when the web wasn’t even a thing. That has turned out

workflow , Inspiration , Design

Paul Boag - So Your Website Or App Is Live… Now What?

Whether you’ve launched a redesign of your website or rolled out a new feature in your app, that is the point where people normally move on to the next project. But, that is a mistake. It’s only on

ux , testing , User Experience

Paul Boag - Rethinking The Role Of Your UX Teams And Move Beyond Firefighting

In my experience of building and supporting UX teams, most of them are significantly under-resourced. In fact, the term “team” can often be a stretch, with many user experience professionals finding

workflow , Teams , ux , User Experience

Paul Boag - Pricing Projects As A Freelancer Or Agency Owner

Pricing projects can be one of the most challenging aspects of running a digital agency or working as a freelance web designer. It’s a topic that comes up frequently in discussions with fellow profe

workflow , Pricing , Business

Paul Boag - The Big Difference Between Digital Product And Web Design

In the early days of the web, I remember how annoying it was when print designers would claim they could design websites, too. They assumed that just because they could design for one medium, they c

Web Design , User Experience , Design

Paul Boag - AI’s Transformative Impact On Web Design: Supercharging Productivity Across The Industry

As I sit down to write this article, I can’t help but marvel at the incredible changes sweeping through our industry. For the first time in my career, I feel like we’re no longer limited by our tech

workflow , Tools , AI , Web Design

Paul Boag - The Design Leader Dilemma

Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that desi

workflow , Tools , Web Design

Paul Boag - The Digital Playbook: A Crucial Counterpart To Your Design System

I recently wrote for Smashing Magazine about how UX leaders face increasing pressure to deliver more with limited resources. Let me show you how a digital playbook can help meet this challenge by en

workflow , Design Systems , Design , ui

Paul Boag - Building A Practical UX Strategy Framework

In my experience, most UX teams find themselves primarily implementing other people’s ideas rather than leading the conversation about user experience. This happens because stakeholders and decision

workflow , Frameworks , ux , Business

Paul Boag - Turning User Research Into Real Organizational Change

This article has been kindly supported by our dear friends at Lyssna who help teams listen to and understand their audience. Thank you! We’ve all been there: you pour your heart and soul in

User Research , ux , Design

Paul Boag - Functional Personas With AI: A Lean, Practical Workflow

Traditional personas suck for UX work. They obsess over marketing metrics like age, income, and job titles while missing what actually matters in design: what people are trying to accomplish. Funct

workflow , Techniques , ux , AI

Paul Boag - AI In UX: Achieve More With Less

I have made a lot of mistakes with AI over the past couple of years. I have wasted hours trying to get it to do things it simply cannot do. I have fed it terrible prompts and received terrible outpu

workflow , ux , AI

Paul Boag - How To Spark A UX Revolution

It feels like everywhere I turn somebody is saying that user experience is the next frontier in business, that we have moved beyond the age of features to creating outstanding experiences. But for

Clients , ux , Strategy , User Experience

Paul Boag - How To Deal With Redundant, Out-Of-Date And Trivial Content ROT

Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The

Content , Content Strategy , Business

Paul Boag - All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose r

User Research , Clients , ux , Customer Service , Business

Paul Boag - Designing With Your Clients

We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community. I

workflow , Clients , Business